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Dear Member,
Winter is finally showing signs of easing up as we present the next edition of the Make Every Drop Matter newsletter. In light of recent debates surrounding pester power and advertising to children, this edition features The Coca-Cola Company's policy on not marketing to children younger than 12 along with tips from Mother Inc's Claudia Keech on ways to tackle pester power.
Our Smart Facts section is back in action as we also explore the misconceptions about diet drinks.
Plus! Our fabulous once in a lifetime family adventure to Queenstown, New Zealand prize is still up for grabs. All you need to do is tell a friend about Make Every Drop Matter – so spread the word!
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Parents have always told us that they should
be the ones to decide what their children
should drink. In fact over 50 years ago, The Coca Cola Company issued a global policy
of not advertising sugar sweetened sparkling
beverages during TV programming aimed at children younger than 12.
In 2000, we expanded this policy in Australia to include all marketing activity for all of our products. To learn more about our policy, download a copy here. We would love to hear your thoughts on our policy so please contact us with any questions or comments
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by Claudia Keech
Claudia Keech is the editor of Australia's online magazine for modern mums - www.motherinc.com.au - and mother of 12 year old Callan. Claudia worked for 20 years in journalism and PR before she gave birth to her son. She now runs what has become the largest online magazine for mothers in Australia and is frequently featured in the media talking on all-things-parenting.
Read more » |
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How powerful are your kids at getting what they want? Take our mini survey
and find out what other parents also have to say.
Click here to enter now »
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We are offering you and your family the opportunity to win the adventure holiday of a life-time to New Zealand's premiere visitor destination Queenstown. All you need to do to increase your chances of winning is recommend Make Every Drop Matter to a friend.
Winners of our remarkable holiday will visit Queenstown's breathtaking scenery on a ten night trip for four (two adults and two children).
Enter Now » |
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Mount Franklin has launched the well of positivity as part of its ongoing support of the National Breast Cancer Foundation.
To make a difference, all you need to do is log on to www.thewellofpositivity.com and drop a positive thought into the well of positivity. For every thought you drop in, Mount Franklin will make a donation of $1* to the National Breast Cancer Foundation.
Find out how you can help » |
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Thank you for sending us your questions and please keep them rolling in. This month we tackle your questions on caffeine and dehydration.
RUMOUR:
I recently read that a study found that soft drinks cause heart disease. Is this true?
THE FACTS
Media reports on a study published in the July 2007 issue of Circulation: Journal of the American Heart Association suggested that drinking soft drinks, whether regular or diet, is associated with increased risk of heart disease. To help consumers better understand the research and put the study's findings into context, The Coca-Cola Company's nutrition research institute asked leading obesity and nutrition experts Dr. Rebecca S. Reeves and Dr. Barry Zoumas to review the study and share their insights.
To find out all about the study and what these experts had to say, click here »
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© 2007 The Coca-Cola Company. 'Coca-Cola' and 'Make Every Drop Matter' are trade marks of The Coca-Cola Company.
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